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SEO vs PPC: Which Strategy Brings in The Best ROI?

Paid Search vs Search Engine Optimization

Organic Results Get Over 10x More Clicks Than PPC

According to Search Engine Watch, organic SEO continues to get more clicks than paid ads on Google, Yahoo and Bing.

  • 94% of search engine users click on the organic results, versus only 6% of people that click on paid ads.
  • The 6% that do click on ads are typically over 40 years old.
  • Of the 6% that do click on ads, only 2.35% convert into paying customers.

Real World Example:

  • 800 people search for “dentist durham nc” every month.
  • You can expect 6% of those people to click on your Google ad = 48 clicks a month.
  • 2.35% of those should convert into new customers = 1 new customer a month.
  • If you spend $3,000 a month on PPC and only get one new patient / customer a month, and each new customer is worth $10,000 over the lifetime of that customer, then you still have a 3X ROI, but it will of course take years to recuperate your PPC investment.

Organic Results Convert Visitors Into Customers 8.5x More Than PPC

According to Search Engine Land, the Top 10 organic results continue to convert visitors into customers far better than paid ads do. In fact, website visitors that clicked over from an organic listing on Google converted into new customers 8.5x more than those that come over via paid search.

  • Website visitors convert into new customers 8.5x more often via organic than paid search.
  • The data proves that website visitors give far more credence to organic results than paid ads, which makes organic rankings far superior to Google ads, which anyone can get up in less than 10 minutes.

3 Ways Organic SEO Outshines Paid Search

In the digital marketing landscape, both organic SEO and paid search play crucial roles in driving traffic to websites. However, when it comes to long-term success and sustainable growth, organic SEO holds several advantages over paid search. Here are three compelling reasons why organic SEO is superior:

  1. Cost-Effectiveness

    One of the most significant benefits of organic SEO is its cost-effectiveness. While paid search requires a continuous investment in ad spend, organic SEO focuses on optimizing your website and content to rank higher in search engine results pages (SERPs) naturally. Once you achieve high rankings, you can enjoy a steady stream of targeted traffic without the ongoing expense of paid advertising.

  2. Building Trust and Credibility

    Organic SEO helps establish your brand as a trustworthy and credible authority in your industry. When your website appears at the top of organic search results, users perceive it as more reliable and relevant to their queries. This trust factor is crucial for building long-term relationships with your audience and encouraging them to engage with your brand. In contrast, paid search ads may be viewed with skepticism by some users who prefer organic results.

  3. Long-Term Sustainability

    Organic SEO provides a foundation for long-term, sustainable growth. While paid search can deliver immediate results, its effectiveness depends on your ad budget and competition. With organic SEO, once you achieve high rankings, you can maintain your position with ongoing optimization and quality content creation. This long-term approach allows you to build a strong online presence that can withstand algorithm updates and market fluctuations.

In conclusion, while paid search has its place in a comprehensive digital marketing strategy, organic SEO offers unparalleled advantages in terms of cost-effectiveness, trust-building, and long-term sustainability. By focusing on organic SEO, businesses can establish a strong online presence, attract qualified traffic, and achieve lasting success in the digital realm.

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