If you’re working with a digital marketing agency or bringing on a team member to help manage your paid advertising, you’ll need to grant them access to your Google Ads account. The good news is that Google makes this process straightforward, and you stay in full control of your account the entire time.
In the video below, we walk you through the exact steps to add someone to your Google Ads Manager account.
Why You May Need to Share Google Ads Access
There are several common reasons a business owner might need to add another user to their Google Ads account:
- You’ve hired a digital marketing agency to manage your campaigns
- A freelance PPC specialist is helping you improve performance
- An in-house team member needs visibility into your ad spend and results
- Your accountant or business partner needs read-only access for reporting purposes
Rather than sharing your login credentials — which creates security risks and makes it impossible to track who made which changes — Google Ads has a built-in user access system that lets you invite specific people with defined permission levels.
Understanding Google Ads Permission Levels
Before you add someone to your account, it helps to understand what each access level allows:
- Admin – Full access to the account, including the ability to manage users, billing, and all campaign settings. Reserve this for trusted partners or team leads.
- Standard – Can create, edit, and manage campaigns but cannot manage users or access billing. This is the most common level for agency or freelancer access.
- Read Only – Can view everything in the account but cannot make any changes. Useful for reporting or oversight purposes.
- Email Only – Receives automated email reports but has no login access to the account.
How to Add Someone to Your Google Ads Account
Follow these steps to invite a new user to your Google Ads Manager account:
- Sign in to your Google Ads account at ads.google.com.
- Click the Admin icon (the wrench/tools icon) in the upper right corner.
- Select “Access and security” from the Setup menu.
- Click the blue “+” button to invite a new user.
- Enter the email address of the person you want to invite. This must be a Google account email.
- Select the appropriate access level (Admin, Standard, Read Only, or Email Only).
- Click “Send invitation.”
The person you invited will receive an email from Google with a link to accept the invitation. Once they accept, they’ll have access to your account at the permission level you selected. Until they accept, their status will appear as “Pending” in your Access and Security settings.
Need Help Managing Your Google Ads?
Granting access is just the first step. If you’re looking for an experienced team to take over the day-to-day management of your Google Ads campaigns — and actually get results — the Raleigh SEO Company can help.
We offer a Performance Marketing Retainer that combines Google Ads management with SEO into one flat-fee monthly program. Instead of juggling separate vendors and wondering where your leads are coming from, you get a unified strategy designed to generate a consistent, measurable flow of qualified leads every month.
Contact us today to learn whether our program is a fit for your business.
