SEO Website Audit & Analysis Services

Unlock Your Website's True Potential with Raleigh SEO Company

Are your competitors consistently outranking you in search results? Is your website failing to convert visitors into customers? Our thorough Website Audit service, personally overseen by SEO veteran Brendan Monahan, reveals exactly what’s holding your site back and provides a clear roadmap to dominate your market.

With over 25 years of experience optimizing websites across diverse industries, Brendan and his expert team meticulously analyze the critical technical elements that search engines prioritize when ranking websites, ensuring your online presence is built on a solid foundation that drives sustainable growth.

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What Our Website Audit Delivers

Our expert team conducts an exhaustive 10-20 hour analysis of your website and competitive landscape to identify opportunities for growth and improvement.

At $1,500-$3,000, this investment provides you with a complete digital marketing strategy that delivers immediate results.

website audit analysis

Technical Assessment

We meticulously examine your website’s technical foundation to identify hidden issues that are limiting your search visibility and user experience.

Our comprehensive technical audit uses advanced diagnostic tools to evaluate over 200 technical factors that impact your site’s performance, crawlability, and indexability in search engines.

By uncovering and resolving these technical barriers, we create a solid foundation that allows your content strategy to reach its full potential in search rankings.

Technical SEO Audit

Hosting Environment Analysis

Our team thoroughly evaluates your hosting provider’s reliability, security measures, and server neighborhood to ensure optimal performance. We identify potential hosting-related issues that could be impacting your site’s speed, uptime, and search engine rankings.
web hosting companies server room

HTTPS Implementation

We verify that your website is properly secured with HTTPS encryption, which is crucial for protecting user data and maintaining trust. Google prioritizes secure sites in search results, making proper HTTPS implementation essential for both user confidence and SEO performance.

http to https migration

Page Speed Optimization

We conduct comprehensive speed tests across your entire site to identify specific elements causing slowdowns that frustrate visitors and trigger Google’s Core Web Vitals penalties.

Our analysis pinpoints exactly which images, scripts, server response times, and code elements need optimization to dramatically improve load times.

site speed optimization

Mobile Responsiveness

We test your website across multiple devices and screen sizes to ensure flawless display and functionality for mobile users, who now account for the majority of web traffic. Our responsive design analysis identifies specific mobile usability issues that could be costing you conversions and harming your mobile search rankings.
mobile friendly optimization

Broken Link & Image Detection

Our audit tools systematically crawl your entire site to identify broken internal links, external links, and missing images that create frustrating dead ends for users and search engine crawlers. Each broken element represents lost SEO value and diminished user experience, potentially increasing bounce rates and damaging your site’s credibility. Our detailed broken link and image report includes specific recommendations for fixing or redirecting each problematic URL and replacing or optimizing missing media files to restore site integrity.
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Structured Data Markup

We analyze your site’s structured data implementation to ensure search engines clearly understand your content’s context and can display rich results in search listings. Proper schema markup dramatically improves click-through rates by enabling enhanced search features like star ratings, FAQ sections, and business information directly in search results.
schema data

XML Sitemap Analysis

We evaluate your XML sitemap structure to ensure it accurately guides search engines to all important pages while excluding irrelevant or duplicate content. A properly optimized sitemap significantly improves crawling efficiency, indexation rates, and helps search engines understand your site’s hierarchy and content priorities.
xml sitemap optimization

Robots.txt Configuration

We review your robots.txt file to ensure it’s correctly instructing search engines on which pages to crawl and which to avoid, preventing wasted crawl budget on unimportant content. Our optimization recommendations balance indexing efficiency with strategic content restrictions to maximize your site’s search visibility.
The inquiry that often crosses the minds of content creators is whether Google can detect AI-generated content. It's a common concern shared by many in the field. Google, renowned for employing cutting-edge technologies, sophisticated algorithms, and robust systems to facilitate its search function, is a force to be reckoned with. As the number of content creators utilizing AI technology continues to soar, it becomes imperative to understand how search engines, particularly Google, respond to such content. In the subsequent sections, we shall delve into the realm of AI content, how search engines handle it, and its detectability. Moreover, we will furnish you with five effective strategies to harness the power of AI tools without risking penalties from search engines. AI Content Unveiled AI content refers to any form of content created or enhanced using artificial intelligence (AI) technology. This technology harnesses specific algorithms and machine learning techniques to generate content autonomously, without human intervention. The most common manifestations of AI-generated content include website copy, blog posts, product descriptions, and more, all extensively published online. Prominent AI tools in the realm of machine learning include ChatGPT, Jasper, and Copy.ai. These companies leverage the power of machine learning, algorithms, and other advanced systems to produce content that closely resembles human-generated content, and all of this is accomplished in a matter of seconds. AI content has become increasingly prevalent in today's digital landscape, with companies and marketers relying on it daily to streamline content creation processes, thus saving time and valuable resources. The Significance of AI Content to Search Engines AI content has witnessed significant advancements over the past few years, ever since the advent of various AI content creation platforms. Initially, the content produced by AI tools required further refinement in terms of quality to meet the standards set by content creators and satisfy search engines' demands. From a search engine's perspective, the primary objective is to provide users with the most valuable content available on their platform, thereby ensuring a superior user experience. With the recent surge in AI content tools, the landscape has evolved. AI technology has progressed to such an extent that the content it generates not only meets the standards of quality but also competes with search engines' own content offerings. However, AI tools still lack the creative edge and personal touch that seasoned creators bring to the table. Despite the quality of the content generated by AI, it necessitates the incorporation of elements that only experienced content creators can infuse. Given search engines' inclination to present the best possible content, content creators must remain vigilant when it comes to AI-generated content. Google's Perspective on AI Content Before delving into the detection of AI content by Google, it is essential to understand the insights shared by Google regarding this matter. In a blog post published by Google Search Central in February 2023, they shed light on their perspective on AI-generated content: "The appropriate use of AI or automation does not contravene our guidelines. This means that the use of such technology to generate content primarily for the purpose of manipulating search rankings, which is a violation of our spam policies, is not permissible." Google's webmaster guidelines further provide guidance to content creators contemplating the use of AI content generators: "…regardless of the method employed to produce content, those aiming for success in Google Search should strive to create original, high-quality content that prioritizes the user, thereby demonstrating expertise, authoritativeness, and trustworthiness (E-A-T)." Google, along with other search engines, has previously tackled issues related to creators employing low-quality content. Search engines possess systems and algorithms that can determine whether the published content is unhelpful or falls into the category of "spam." AI-generated content that adheres to a user-centric, search engine optimization (SEO)-friendly approach does not violate any guidelines. However, if AI-generated content is solely used to manipulate search rankings, it is likely to face penalties. Can Google Detect AI Content? In direct response to the question at hand, Google does have the capability to detect AI content, particularly if it violates their spam guidelines. However, the crux of the matter lies in whether or not the content breaches those guidelines. Google has explicitly stated that they reward high-quality content, regardless of its mode of creation. Therefore, if content creators utilize AI content generators while maintaining the quality standards, it should not pose an issue. This begs the question: Will Google penalize content creators for employing AI tools? The answer is contingent upon the creative approach adopted. If AI-generated content lacks originality, quality, or fails to provide a user-friendly experience, Google may indeed impose penalties. Conversely, content creators can leverage AI to enhance the content's quality and appeal. The Final Verdict: Can Google Detect AI Content? The answer is an affirmative one. Google possesses the capability to detect AI content. However, if content creators utilize AI technology effectively, ensuring high-quality output, it will not result in penalties from Google. Ultimately, creators should strive to infuse their experience and creativity into the content creation process while making use of AI tools. Five Tips to Leverage AI Effectively and Avoid Penalties Considering Google's emphasis on producing original, high-quality, user-centric content, here are five tips to maximize the potential of AI tools in generating content: Enhance Your Prompt Strategy: Leverage the power of an effective prompt to improve the quality of AI-generated content. Instead of using simple prompts like "What is SEO," provide more detailed prompts that enable AI to produce higher-quality and more original content. For instance, try prompting AI writers with a specific request like "Compose a paragraph defining SEO and its impact on digital marketing strategies." Prioritize the End User: For content to excel in search results, it must deliver a superior experience to end users. After AI generates the content, carefully evaluate its message and readability. Make necessary adjustments to ensure it caters to the needs of the target audience, offering clarity and valuable insights. Adhere to E-A-T Guidelines: To leverage AI effectively within your SEO strategy, it is crucial to closely adhere to the expertise, authoritativeness, and trustworthiness (E-A-T) guidelines. As you create web page content, ensure that the content showcases the expertise, experience, and authority of your website. It should also inspire trust among users. While AI-generated content can comply with E-A-T guidelines, you may need to refine it to align with these principles. Unleash Your Creativity: Despite the significant advancements in AI technology, it still requires the creative input of human beings. Rely on your instincts, emotions, and unique perspectives as you craft content. While AI can support your ideas or kickstart the process, it is your creativity that will make the content truly exceptional and set it apart from generic, auto-generated content found elsewhere. Explore Diverse AI Tools: Maintain an open-minded approach and explore various AI tools to find the ones that align best with your business requirements. Different AI tools excel in different content types and strategies. While free tools like ChatGPT and Google Bard are available, you may need to explore beyond those to fulfill your specific needs. Many AI content platforms offer free trials, enabling you to evaluate their suitability for your unique objectives. Elevate Your Content and SEO Strategy with Raleigh SEO Company As the leading white-label SEO reseller globally, our team of experts

Canonical Tag Implementation

To address potential duplicate content issues, we implement canonical tags that specify the preferred version of a webpage for search engines to index. This ensures that the correct pages are ranked and helps avoid content duplication issues that can negatively impact your search engine performance.
canonical tag

Search Console Integration

We verify your site is properly registered and configured in Google Search Console, Bing Webmaster Tools, and other search platforms to ensure maximum visibility and reporting capabilities. Proper search console setup provides critical data on search performance, indexing issues, and security concerns while enabling direct communication channels with search engines.

search engine companies

Website Security & Hacking Prevention Assessment

Our comprehensive security audit evaluates your website’s defenses against the ever-evolving landscape of cyber threats and malicious actors. We conduct a thorough vulnerability assessment that identifies potential security gaps hackers could exploit to compromise your site, damage your reputation, or steal sensitive customer data.

Our security evaluation includes:

  • Vulnerability Scanning: We use enterprise-grade security tools to identify potential entry points that hackers could exploit, including outdated plugins, themes, and CMS versions that contain known security flaws.
  • Security Configuration Analysis: Our team examines your website’s security headers, SSL implementation, and firewall settings to ensure they meet current best practices for preventing common attack vectors like cross-site scripting (XSS) and SQL injection.
  • Malware Detection: We thoroughly scan your website files for hidden malicious code that could be secretly operating in the background, potentially stealing data or damaging your search rankings.
  • Access Control Evaluation: We review your user permission structures and login security protocols to identify potential weaknesses in how administrative access is managed and protected.
  • Backup System Verification: We assess your backup strategy to ensure you can quickly recover from a security breach without significant data loss or extended downtime.
  • Security Monitoring Assessment: We evaluate your current security monitoring capabilities to determine if you have adequate visibility into suspicious activities and potential breach attempts.

Each security finding comes with a risk severity rating and specific recommendations for strengthening your website’s defenses. Our actionable security improvement plan will help protect your site integrity, maintain customer trust, and prevent the significant business disruption that security breaches can cause.

Remember, Google now factors security into its ranking algorithms, meaning that a secure website isn’t just safer—it’s more likely to rank higher in search results.

website hacker

Competitive Analysis

We conduct thorough research on your top competitors to reveal:

  • Which keywords they’re targeting (and ranking for) that you’re missing
  • Content strategies driving their organic traffic
  • Backlink profiles giving them authority advantages
  • User experience elements converting their visitors more effectively
  • Technical advantages in their website implementation
ongoing technical seo maintenance

Keyword Research & Opportunity Analysis

Our team identifies:

  • High-value keywords your competitors are dominating
  • “Low-hanging fruit” keywords you can quickly rank for
  • Search terms most likely to convert into paying customers
  • Content gaps preventing you from capturing valuable traffic
  • Strategic keyword groupings to structure your content plan
seo services - keyword research

What You'll Receive

After our comprehensive research, you’ll receive:

  1. Complete Digital Marketing Plan: A step-by-step action plan detailing exactly what changes to implement for maximum impact
  2. Competitor Analysis Report: Detailed insights into your competitors’ strategies and how to outperform them
  3. Keyword Strategy Document: Prioritized list of keywords to target based on traffic potential and conversion value
  4. Technical Optimization Checklist: Specific technical issues to address with implementation recommendations
  5. Website Security Assessment: Comprehensive analysis of vulnerabilities with actionable recommendations to protect your site from hackers and malicious attacks
  6. Conversion Rate Optimization Guide: Strategic improvements to turn more visitors into customers
  7. Permanent Video Presentation: A comprehensive video walkthrough of all findings and recommendations that you can reference anytime and share with stakeholders
digital marketing plan

Why Choose Our Website Audit Service?

Unlike generic reports or automated tools, our Website Audit delivers:

  • Actionable Insights: Every recommendation comes with clear implementation guidance
  • ROI-Focused Approach: We prioritize changes that will deliver the highest return on investment
  • Competitor-Specific Strategy: Custom analysis of your specific market and competition
  • Expert Human Analysis: Real SEO professionals evaluating your unique situation
  • Comprehensive Coverage: Technical, on-page, off-page, and conversion factors all addressed
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