The existing sites in the Top 10 for these keywords all had a MOZ Domain Authority of DA43 to DA83, while the client’s site only had a DA22. This was a major hinderance to our ability to rapidly increase their organic rankings for these highly sought after keywords in the pet product industry, because the entire website’s domain authority needed to be doubled to compete with the sites already on the 1st page of Google. To overcome these limitations, we developed a digital marketing strategy that involved extensive on-page optimize, inner-site linking, content marketing, advanced schema markup and an aggressive outreach campaign that enabled us to secure online media coverage and in-bound links from some of the industry’s most trusted websites. This enabled us to organically rank #1 on Google for the industry’s most competitive keyword, that gets searched 40,500 times a month in the United States.