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This ad is from a year ago and most likely won’t be approved these days as they don’t show their logo within the first 2 seconds. However, the ad does do a good job of focusing on just one message versus trying to convey 3 or 4 different messages.
Snapchat Ad Example For Swiping Up
This ad does a good job of verbally telling viewers to swipe up instead of just relying on them to read the text on the screen and act of their own volition.