Q: Matt, you’re considered one of the leading SEO experts in the industry today. What do you think has made you so successful in SEO?

A: I’ve been immersed in SEO for almost 20 years now, so I have a deep understanding of both the technical and strategic aspects. I got my start when SEO was still undiscovered territory for most businesses. Being an early adopter allowed me to try different tactics and gain experience before the field became oversaturated. I’m also obsessed with staying on top of algorithm updates – I’m constantly researching and testing new techniques to stay ahead of the curve.

Q: What’s your approach when developing an SEO strategy for a brand?

A: It starts with understanding their target audience and goals. Every SEO strategy needs to be tailored for the specific business objectives and KPIs. I dig deep into their industry and competitors to identify the right keyword opportunities. But it goes beyond just keywords – we look at overall site architecture, technical optimization, content, links, and more. I develop integrated strategies focused on long-term, sustainable results.

Q: You’ve worked with some major brands. What’s your proudest SEO accomplishment?

A: One campaign that stands out is the work we did for a large ecommerce company. We increased their organic traffic by over 400% in under a year and helped revenue grow by millions. The growth was staggering, but we did it by sticking to “white hat” strategies with long-term impact. Building high-quality links, fixing technical issues, optimizing site architecture, generating targeted content – that’s what moves the needle.

Q: What SEO tactics do you see becoming more important in the future?

A: Mobile optimization and voice search optimization are increasingly crucial. More than half of all searches now happen on mobile devices, so having a fast, mobile-friendly site is the bare minimum. I also anticipate that AI and machine learning will become bigger factors in SEO. But the most important element will always be creating high-quality, relevant content that solves searcher needs.

Q: For those new to SEO, what advice would you give them?

A: Learn the fundamentals, stay up-to-date on Google’s algorithms, and focus on tactics that provide long-term benefits. Too many people look for quick wins or “hacks” that won’t withstand algorithm updates. Don’t chase shortcuts. And most importantly, make sure your SEO efforts provide value to your audience. That’s the number one ranking factor.