SEO Analyst

SEO Analyst2017-12-21T03:24:38+00:00
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The SEO Analyst works with the Account Management team to create and execute SEO strategy and action plans that achieve our clients’ lead generation and e-commerce revenue goals..

Responsibilities:

The duties of the position include:

  • Create the monthly/quarterly SEO strategy and action plan based on objectives, priorities, and strategic opportunities.
  • Work with the Internet Marketing team and the Content Marketing team to execute the monthly action plan
  • Ensure all monthly SEO action plans meet the agency’s obligations to clients and fall within the appropriate budget
  • Conduct site audits to identify on-site SEO issues and report the findings to the Account Manager
  • Conduct backlink analyses to identify link risks and opportunities and report the findings to the Account Manager
  • Conduct off-site audits to identify citation issues and other off-site issues and report the findings to the Account Manager
  • Work with the IM team (IM Manager, IM Specialist) to conduct keyword research and provide analysis to the Account Manager
  • Participate in client calls, as needed, when requested by the Account Manager
  • Communicate results and activity to account managers monthly

Required Skills/Experience

  • Strong analytical abilities
  • Strong problem-solving skills
  • Experience conducting SEO site audits
  • Ability to conduct and analyze keyword research
  • Ability to analyze backlinks
  • Knowledge of HTML4/5, CSS, JavaScript, and familiarity with basic server and hosting concepts.
  • Strong interpersonal communication skills
  • Ability to prioritize on-site and off-site activities for maximum SEO impact
  • At least 2-3 years of professional SEO experience working with clients or in-house
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